Marketing in the News - When a Meme Becomes a Masterpiece
Today, I'm discussing the article, " Axe's latest swing: When Tiktok absurdism meets brand design ." The title of this article couldn't be better. Tiktok is absurd in the best way to some and in the worst way to others. If you're going to get with the marketing program, you've got to find it absurd in the best way or your brand is going to fall behind. I took interest in this article strictly because of the title. Marketing is forever evolving and Tiktok plays a huge role in advertising today. When I read the title of the article I thought, "What has TikTok done now?" Boy, was I surprised. Axe body spray dropped a limited-edition can featuring a clip art style axe that was a viral redesign born on Tiktok by graphic designer Emily Zugay. It blends irony, authenticity, and nostalgia into a modern rebrand that resonated with younger audiences on Tiktok. This collaboration shows how brands can harness viral internet culture to create genuine engage...
